Tractor Supply Co: Built for Rural Life
Ag Explorer
•
26m
Tractor Supply's team discusses their product development process, highlighting how they identify gaps and create products to enhance customer loyalty. They stress the importance of analysis, creativity, and communication in buying. Students are challenged to select dog products, illustrating the development process. Marketing strategies, customer focus groups, and distribution logistics are covered, along with advice for aspiring retail professionals on networking and mentorship.
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