Watch the Marketing Plan awards live Thursday, October 22, at 6 p.m. ET. In the Marketing Plan Career Development Event, teams of FFA members build a marketing plan for a real agricultural business in their community, from researching the market and its customers to setting a budget and presenting a strategy to the judges. The awards program celebrates the state teams who competed at the national level and recognizes the top performers. The top teams advance to the finals on Friday, October 23, at 9 a.m. ET, and the national winner will be announced on stage during Session 5 on Friday afternoon.