Watch the Marketing Plan finals live Friday, October 23, at 9 a.m. ET. The nation's top teams each present a marketing plan they built for a real agricultural business in their community, walking the judges through their market research, strategy, and budget before answering questions. Finalists are judged on the strength of their analysis, the creativity of their plan, and how well they present it as a team. The national winner will be announced on stage during Session 5 on Friday afternoon.